The crew behind the men-for-men site is introducing a revamped mobile site, called Squirt Mobile, the first version of which was launched in 2009.
Squirt is operated by Pink Triangle Press, which also publishes and . Attila Szatmari, Squirt’s digital business director, says a team of about a dozen developers has been mapping out “the logic of cruising” since last summer. They have based the new format on where and when to find men who are looking to hook up for sex . This began with adopting the GPS location tech used so successfully by mobile apps like Grindr and Scruff. “In the old Squirt Mobile site, you had to rely on what people were entering as their postal codes,” Szatmari says. “Now it’s a similar location-based approach: you see the guys around you.” A new feature is the ability to toggle between views: either a grid of photos like Grindr or a scrolling list of mini-profiles.
One of the unique things about Squirt Mobile is that member photos feature full-frontal nudity. That nudity is something Apple, for example, forbids mobile applications available on the iTunes Store.
Squirt Mobile, however, can be accessed via virtually any mobile web browser, making it accessible with almost any mobile device.
The Squirt Mobile site was previously available only to paid members, but now it’s available to everyone, though only members will be able to skim through unlimited profiles. “We have rolled it out to the rest of the world,” says Freeman. “We rolled it out to the United Kingdom first to test-market and see how people responded to it. We actually have a fairly decent audience in the UK,” he says. “Mostly Ireland.”
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