BaDoink—and by all means, take a moment to enjoy that glorious name—released its first VR porn scene in the summer of 2015; the company was profitable within a year. It’s gone from 10 employees to more than 90, a workforce that is “overwhelmingly coders,” Glider says, sitting in the living room of the Encino house. He’s sturdily built, with a shaved head and a gregarious mien, and is dressed like he’s heading onstage to talk to a crowd of tech developers: dark gray button-down, black pants, Apple Watch. That’s not unintentional. The way Glider sees it, VR has the potential not just to make porn profitable again, but to make the tech world respect the adult film industry. “This is the first time I feel like we’re leading in any way,” he says. “Silicon Valley left us in the dust, but now adult is carrying the torch.”

Historically, the desire to see naked people doing naked people things has driven the widespread adoption of otherwise niche consumer technology. VCRs, CD-ROMs, and even streaming video owe much of their early, uh, market penetration to the fact that they made watching porn more convenient and more private.

But technology giveth, and technology taketh away. The same streaming video compression that turned into a juggernaut also robbed the adult industry of a huge chunk of revenue. Consumers who once bought or rented DVDs could now just go to so-called tube sites where they could watch high-def porn—usually pirated—to their hearts’ (or other body parts’) content.

For years, adult film studios did what they could to fight the tide, jumping on whatever technology might help them some money again: 3-D TVs, ultra high-def resolution. Nothing worked, because nothing made porn seem fundamentally different. At the end of the day, consumers were watching other people have sex. Nothing would change that.

Meet Scott (not his real name). Scott is in his mid-50s, married to his college sweetheart. Lives in the Pacific Northwest, works for a software company. Scott had never paid for online porn in his life. Wasn’t what you’d call a connoisseur. Didn’t know any stars, wasn’t familiar with its various genres. (Yes, there are genres. Please don’t act surprised.) He’d watch some porn if he was on a business trip or if his wife was gone for the day and he was bored. But then Scott got a mobile VR headset for Christmas. He messed around with the preloaded games and experiences—hung out inside Cirque du Soleil, did some space exploration—and started looking around for things to do. The first stop was to search for VR game demonstrations.

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