“Women like porn with passion and storylines,” she says. “VR in its current range of possibilities does not resonate with that viewing experience.” She’s experimented with shooting Virtual Reality Porn, but making relatable content was a struggle. But she didn’t give up; her first VR Porn shoot wrapped up in early 2016, and she released ‘Empowering : A Virtual Reality Experience” in July. “From a director’s perspective, it’s really inspiring to shoot VR content, because it forces you to adopt a new mindset and try things which would never occur to you when shooting for a flat, two-dimensional presentation,” she wrote in a statement.

But some VR porn companies are targeting a diverse audience. Like MetaverseXXX.com, that shoots BDSM videos in VR. “46% of our viewers are female, and 56% are male,” CEO Markus Edge says. His VR video offerings include bondage, watersports, and flogging. Their tagline is “Indie Sex-Positive Virtual Reality Porn.”

Which is not that surprising when you look at the basis for this technology. While Virtual Reality gets a lot of headlines, it’s still a niche activity, and one with roots in Silicon Valley — a notoriously male arena. In a culture where men outnumber women and of all software developers are men, a focus on Virtual Reality porn for men seems obvious. And it has an economic basis to — porn makes around $97 billion a year, according to , assistant professor of sociology at New Mexico State University. And men are the primary purchasers of this — they made up 76% of all Pornhub traffic in 2015, according to

Additionally, currently lists 929 virtual reality companies, with an average valuation of $4.9 million. The majority of these companies launched in 2016 — 54 were added in August, generally considered a slow time. While these aren’t porn focused, they show the infatuation and allure of the VR world to investors and entrepreneurs.

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